Wash behind your ears. Look both ways before you cross. Don’t take candy from strangers. Watch what you do on Twitter.
Advice mom gave us — or should have, at least.
Sony, a company that’s deftly maneuvered the social media space, could use that advice. Yesterday, it was involved in a social media blunder that's made the rounds in the blogosphere and mainstream media. Here's the scoop:
Sony is reportedly angry about hackers sharing the root key
for PlayStation3. If you know the root key — and you know what to do with it — you can enable your PlayStation 3 to read pirated or custom software. This is apparently a very big deal.
On Tuesday night, a Twitter member sent a tweet that contained the root key to a Sony Twitter account, @TheKevinButler
. In case you don’t know, Kevin Butler is Sony’s fictional marketing exec
, who has starred in a series of very well-received commercials about its PlayStation. The tweet to @TheKevinButler included the taunt, “Come at me.”
Kevin Butler, whoever that may be, retweeted the message with the root key
and added: “Lemme guess … you sank my battleship.” The tweet was almost immediately removed.
Tech bloggers are having a field day with this one.
: “What's a spokesperson to do but confuse it for a Battleship reference and retweet the entire code?”
remarked: “He sank is own battleship.”
quipped: “Maybe you should change your title (just for today) to VP of Epic Fail.”
Yeah, pretty lame field day. Question is: Is this a case of a marketing or PR employee asleep at the wheel — or was it a PR stunt? It’s sparked some buzz among not only the gaming community, but also the mainstream press. By Wednesday afternoon, Time
magazine had covered the story — and it all started with a little old tweet.